Range Rover

For this project I co-led the design team from concept to launch in the redesign of Range Rover’s financial services site. This product allows users to purchase, finance, pay, and manage their Range Rover vehicle.

OVERVIEW

Sector Financial- Auto

My Roles Lead UX Designer, Product Designer, Client Relationship Point of contact for UX related needs.

Business Challenge achieve coherence in the user experience by presenting Range Rover Financial Services as a Range Rover- branded site, replacing the Chase co-branded product. Service new lead generation, as well as

Design Challenge Design an impeccable product that would hit and ideally surpass the main business goal while presenting users with sleek modern design for account payment and management, while generating new leads.

Result Range Rover was very happy with our designs and overall process. We deepened and solidified a new relationship (1 year) and the client decided to extend the contract with Chase. We are now a captive for Range Rover.

Viewpoints Desktop, phone. Responsive.

PROCESS BREAKDOWN

Pre-workshop Analytics

I communicated with the client before we started the redesign process to collect as much information as possible about their problem and needs, and to analyze available data. I also received some redesign ideas and data re: their target audiences, which I studied to prepare for my workshops. The Range Rover team provided specific branding info.

Business Goals and Mission/Vision Workshop

The first workshop I held was the Business workshop, where I re-confirmed business goals. The client expressed their pain points in detail, as well as their “blue sky” for the product.

Needs Gathering Workshop

I conducted two workshops to collect needs from all interested parties and stakeholders. About 20 key requirements were collected, which we organized in nine categories. I used most of the category names created by workshop participants. Then, I analyzed and prioritized the results of this workshop as preparation for the following step.

Learning One big lesson I’ve learned during my career is to not only carefully listen and empathize with my clients, but to utilize the ideas and language they provide during workshops as much as possible. This always helps me to create a stronger and more collaborative and happy relationship with my clients.

UI Design

I designed for desktop and mobile. Responsive. Begun with black and white wireframes in Figma, then quickly moved to applying client’s branding assets as we were under a tight deadline.

Development, Testing & Launch

I served as the subject matter expert resource for the dev and testing teams when it came to questions regarding functionality.

I also conducted about five hours of functional testing for the product and reported bugs via Jira.

Our testing and dev teams did a great job, and the product launched on schedule. Range Rover was very happy with our performance.