McLaren Financial Services
For this project, I co-led the design team from concept to launch in the redesign of McLaren’s financial services site. This product allows users to purchase, finance, pay, and manage their McLaren vehicle.
McLaren Financial Services Home desktop
Lease end- mobile
OVERVIEW
Sector Financial- Auto
My Roles Lead UX Designer, Product Designer, Client Relationship Point of contact for UX related needs.
Business Challenge achieve coherence in the user experience by presenting McLaren Financial Services as a McLaren-branded site, replacing the Chase cobranded product. Service new lead generation, as well as
Design Challenge Design an impeccable product that would hit and ideally surpass the main business goal while presenting users with sleek modern design for account payment and management, while generating new leads.
Result McLaren was very happy with our designs and overall process. We deepened and solidified a new relationship (1 year) and the client decided to extend the contract with Chase. We are now a captive for McLaren.
Viewpoints Desktop, phone. Responsive.
PROCESS BREAKDOWN
Pre-workshop Analytics
I communicated with the client before we started the redesign process to collect as much information as possible about their problem and needs, and to analyze available data. I also received some redesign ideas and data re: their target audiences, which I studied to prepare for my workshops. The McLaren team provided specific branding info.
Business Goals and Mission/Vision Workshop
The first workshop I held was the Business workshop, where I re-confirmed business goals. The client expressed their pain points in detail, as well as their “blue sky” for the product.
Needs Gathering Workshop
I conducted two workshops to collect needs from all interested parties and stakeholders. About 20 key requirements were collected, which we organized in nine categories. I used most of the category names created by workshop participants. Then, I analyzed and prioritized the results of this workshop as preparation for the following step.
Learning One big lesson I’ve learned during my career is to not only carefully listen and empathize with my clients, but to utilize the ideas and language they provide during workshops as much as possible. This always helps me to create a stronger and more collaborative and happy relationship with my clients.
IA for the site
We moved quite fast and created black and white wires, which we were able to rapidly convert into UI design.
UI Design
I designed for desktop and mobile. Responsive.
Co-branded sign in page
Homepage with carrousel
Home page
Progressive Disclosure Wireframe
Lease-end options page
Finance page
Development, Testing & Launch
I served as the subject matter expert resource for the dev and testing teams when it came to questions regarding functionality.
I also conducted about five hours of functional testing for the product and reported bugs via Jira.
Our testing and dev teams did a great job, and the product launched on schedule. Scottrade was very happy with our performance. Their initial business target of 30% increase in new accounts opened online within the first three months was surpassed. Scottrade reported a 63% increase.